I’m working on a business report and need a sample draft to help me understand better.

In your paper,

• Identify a large company to be your mentor company to analyze and formulate its global marketing strategy.
  • The company cannot be any of the following: McDonald’s, Coca-Cola, Walmart, Starbucks, or Pepsi.
  • Select one of the following companies: Anheuser-Busch InBev, FedEx, Samsung, H&M, American Express, Taco Bell, Uber, Zappos, Airbnb, Target, Amazon, KIA, or PayPal.
  • If you would like to select a company that is not listed, please reach out to your instructor for approval.
• Under an Environmental Analysis heading
  • Construct an environmental analysis for your chosen company in the global arena and regarding the below factors:
    • Economic
    • Trade
    • Social and Cultural
    • Political, Legal, and Regulatory
• Under a General Strategy heading
  • Based on your environmental analysis, identify a country in one of the following regions for your company to expand to. If your company is already in a selected country, you will examine their global marketing strategy in that areas and formulate your own successful strategy:
    • • Latin America
      • Middle East
      • Africa
  • Explain your rationale for selecting the country in one of those regions. To explain your rationale, consider the following criteria in that selected region and particularly in your selected country and analyze how these criteria impacted your decision to expand to that country
    • • Demographic
      • Economic
      • Trade
      • Social factors
      • Cultural Factors
      • Legal Factors
      • Political Factors

The Global Marketing Plan Part 1 paper

• Must be three to five double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center’s APA Style (Links to an external site.) resource.
• Must include a separate title page with the following:
  • Title of paper
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
• For further assistance with the formatting and the title page, refer to APA Formatting for Word 2013 (Links to an external site.).
• Must use at least two scholarly sources in addition to the course text.
  • The Scholarly, Peer-Reviewed, and Other Credible Sources (Links to an external site.) table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
• Must document any information used from sources in APA style as outlined in the Ashford Writing Center’s Citing Within Your Paper (Links to an external site.) guide.
• Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center. See the Formatting Your References List (Links to an external site.) resource in the Ashford Writing Center for specifications.