Question Description
The manager of research & development for a drug company said that only 5 percent of the companys new products ever achieve market success. She also said the industry average is 10 percent and wondered how her organization might increase its success rate. If you were acting as a consultant, what advice would you give her about designing organization structure to improve market success.
Must use the following book:
Organization Theory & Design Twelfth Edition Richard L. Daft
- You may use two (2) quotes in your report, each no more than one sentence in length.
- Ensure your report meets all of the following criteria:
- A minimum of 700 words your name, class number/title, date, etc. and references do not count in determining word count
- Double-spaced
- Times New Roman, 12 pt font size
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