- Read the case on pages 561-563 (shared google doc link).
- Watch the video supplement to the case at link https://www.viddler.com/embed/8e581e11
- Review: https://www.owler.com/company/stuffdot to analyze their major competitors and their communication strategies
- 1. Includein this revenue per employee.
- Make recommendations for:
- 2. Identify StuffDOTs core customers.
- 3. Evaluate StuffDOTscurrent use of media to communicate with core customers receiving and determineif new traditional media for social media strategies can expand the customerbase.
- Given the analysis, make a recommendationfor:
- 1.A purchase price (research sites on online business purchaseprice).
- 2.Justify a recommendation for if your company should or shouldnot make this purchase.
- Please make connections to the unitchapters concepts and terms in the book material and outside sources can beused as well
Link to book Material (pages 561 563 can be found here) https://drive.google.com/file/d/13vK6DJFpbew4CTSAarKxwMJZidsiewBS/view
The document must adhere to the APA writing style.
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