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PU StuffDOT Major Competitors and their Communication Strategies Essay

PU StuffDOT Major Competitors and their Communication Strategies Essay

Question Description

  • Read the case on pages 561-563 (shared google doc link).
  • Watch the video supplement to the case at link
  • Review: to analyze their major competitors and their communication strategies
  • 1. Includein this revenue per employee.
  • Make recommendations for:
  • 2. Identify StuffDOT’s core customers.
  • 3. Evaluate StuffDOT’scurrent use of media to communicate with core customers receiving and determineif new traditional media for social media strategies can expand the customerbase.
  • Given the analysis, make a recommendationfor:
  • 1.A purchase price (research sites on “online business purchaseprice”).
  • 2.Justify a recommendation for if your company should or shouldnot make this purchase.
  • Please make connections to the unitchapters concepts and terms in the book material and outside sources can beused as well

Link to book Material (pages 561 – 563 can be found here)

The document must adhere to the APA writing style.

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