For your initial essay, address the issue of last-mile delivery. Last-mile delivery directly influences customer expectations and satisfaction but also represents an enormous challenge and cost for marketers. Is it worth the expense and effort to deliver products fast? Why or why not?
Contribute your answer in an essay of 500-1000 words. You may wish to consider the impact of last-mile delivery on the UNs sustainable development goals (SDGs). Remember to cite your sources using APA format
Tuten, T. (2020). Principles of Marketing for a Digital Age. Sage Publications.
- Chapter 8: Distributing Value: Place
Chapter 8 Lecture Video
What Are the Trends in Final Mile Logistics
Why is the last-mile of delivery so costly and complex?
PowerPoint Slide Decks (1)
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