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Tennessee State University Branding Sports Marketing Discussion Post

Tennessee State University Branding Sports Marketing Discussion Post

Question Description


You are going to find a sports Brand image found in the link below and evaluate it based on the chapter contents. Everyone’s’ choices and work will be different!

Tom McMillan stated, “Your brand is—or should be—the essence of your marketing strategy across all platforms.” A focused brand position is based on research, analysis, and planning. Care must be taken against adopting a brand position based solely on the insights of an outside advertising agency.

Step 1. After reading the chapter, go to this link and select an image from Pinterest Sports Marketing Brands There are over 100 images to see. Upload the image to the Discussion Board so it is visible when someone views your work. Use the INSERT STUFF arrow icon found on the far left toolbar. Hint: Save the image to your desktop and insert it from there…or use any way that works better. Make sure it is sized appropriately.

Step 2. Evaluate the image for it’s branding based on Identity, Image, Promise and Relationship in the context of Chapter 5 pp121-125.

Step 3. Evaluate the Brand Image selected based on Building a Brand pp126-130.

Step 4. Discuss whether the image works or not and why.

Remember Use In-text citations,

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