Wk 6 Supply Chain Management Cnn Consumer Engagement Discussions

Question Description

Discussion 1

Resources

Read/review the following resources for this activity:

Arens & Schaefer: Chapters 12, 13
Link (article): 5 Pay-Per-Click Mistakes That Can Cost You Money
Link (article): How to Advertise on Google and Boost your Small Business
Minimum of 1 reliable resource for initial post

Post Instructions (350 words)
Visit several random internet sites of your choice (CNN, Yahoo!, MSN, Facebook, etc.). Click through a few pages and try to find evidence of paid advertising. What forms did they take? Do you think they would be effective if you were in their target audience? Click on some of the advertisers’ links. Did they bring you to a landing page that did a good job drawing you into their product or service?
* Include the website you reviewed in your post, as well as the ads you found.

Discussion 2

Resources

Read/review the following resources for this activity:

File (PDF): Presentation Chapter 14
Minimum of 1 reliable resource for initial post

Post Instructions (250 words)
What impact will a suppliers quality and delivery problems have on a company using Material Requirements Planning (MRP)? Why?

Discussion 3

Resources

Read/review the following resources for this activity:

Textbook: Chapter 12
File (PDF): Presentation Chapter 12
Minimum of 1 reliable resource for initial post

Initial Post Instructions (250 words)
In most companies that are considered to be successful users of the Sales and Operations Planning (S&OP) process, the resulting plans and commitments are treated, essentially, as quasi-contracts. That is, the agreement reached between the various parties cannot be unilaterally broken or changed by any party. To change the schedule requires participation of all the parties. They must agree to the changes before they can be implemented. What are the implications of a position as it pertains to how the firm and its functional areas deal with changes?

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