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Marketing Management Discussion

Marketing Management Discussion

Question Description

Specialized Bicycle Components, Inc. (SBC) caters to the cycling enthusiast. The company uses social media in a variety of ways, seeking to engage riders interested in various aspects of biking. This video explains SBC’s philosophy for social media use, and offers several examples.

https://www.viddler.com/embed/28c4b696

1. SBC is effectively using social media to strengthen their brand community, but has made a conscious decision not to offer their bicycles via their websites or other digital channels. Do you agree with this strategy? Why or why not?

Requirements:

Word count – 250 to 300

APA format

Bring clarity to the issues being discussed. Raise new and novel (yet relevant) points. Relate issues to personal experience. Rationally defend your stated position.

References: 2



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