Imagine you have been assigned to grow international sales of a nutrition supplement like Ensure.
You are the brand manager.
Using the product X Market growth matrix, list at least two opportunities to grow sales globally.
one idea you propose must include market development – specifically, what foreign country would be attractive to market your brand?
Assess the attractiveness of at least one country concisely using the tools used in class.
these includes both economic and cultural tools. examples such as: the 4 p’s and Hofstede insights
Propose the best country to sell Ensure in and defend your answer.
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