Supply Chain Dominos Pizza Marketing Management Discussion

Question Description

Dominos needs an efficient supply chain in order to profitably serve pizza to its large customer base. This video explains various aspects of the companys supply chain operations and relationships.

https://www.viddler.com/embed/618039ff

1. Most of the ingredients needed for pizza could be acquired from local suppliers located in close proximity to the Dominos stores in a given city, eliminating the extensive supply chain network that Dominos utilizes with their hub-and-spoke approach. What are the likely reasons that Dominos chooses to employ the supply chain strategy described in the video? Is it the best? Why or why not?

Requirements:

Word count – 250 to 300

APA format

Bring clarity to the issues being discussed. Raise new and novel (yet relevant) points. Relate issues to personal experience. Rationally defend your stated position.

References: 2

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