Question Description
Module Level Objectives:
- Explain the stages in the patterns of development as it relates to mass media industries.
- Recognize the importance of convergence.
- Analyze how convergence changed message distribution from channels to audience niches.
- Identify the components of the media game of economics.
- Identify the players of the media game of economics.
- Synthesize how the structure and economics of the mass media play in decision making.
Tasks:
- Read Ch. 6: Development of the Mass Media Industries
- Read Ch. 7: Economic Perspective
- View PowerPoint Presentation Chapter 6 Part 1
- View PowerPoint Presentation Chapter 6 Part 2
- View PowerPoint Presentation Chapter 7
- WatchDevelopment of Mass Media (1900s – 1950s) (Links to an external site.)
- Watch We are all cyborgs (Links to an external site.)
- Watch Lisa Gansky: The Future of Business is the Mesh (Links to an external site.)
- Watch How Data Will Transform Business (Links to an external site.)
Resources:
- Textbook
- PPT
- Video
- After reading all of the material above. write 200 words reflection.
- Discussion Post Question: With specific examples, explain and describe the complex and interdependent relationship between consumers, advertisers, media companies, and media employees.
- once you are done with 200 words respond. reply your two classmates 100 words of each person.
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