ADV 91 San Jose State University Doritos Super Bowl Commercial Paper

Question Description

Watch the Super Bowl, tell us about your favorite commercial, what type of persuasive messages do you see. What is the unique selling proposition? What is the brand story and the brands’ personality?

Develop a distinctive and individual opinion on these identified themes and issues relevant to advertising and brand communications. You must adopt a relevant tone-of-voice. Blogs should not be overly academic and should reflect your personality as well. Your entries should be as long as you need to make your point succinctly. All blogs must be a minimum of 300 words. Be sure to address the items in the prompt under files.

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