!!!!! BREAKING NEWS !!!!!!

– Your Star Player was accused of Sexual Assault –  

– Note if you do not wish to address this issue you don’t have to – 

Instead, you can cover – Star Player suffers career-ending injury –

 YOU are responsible for your organization’s “official” response.

This group of PR Nightmare assignments will challenge you to publicly respond to a specific type of case that impacts your sport organization.  Your response should take into consideration the issue at hand, and provide a balanced and measured appropriate response to this breaking news issue. 

You can select which organization you want to report for.  Are you a NY Yankees fan, or do you want to represent Liverpool?  You can select any organization, or player for these assignments.   Did Tom Brady do something wrong, or did Popovich mess up again?

Select any sport, or personality you want… Just be sure to take into consideration their team history with this type of issue, and any historical circumstances that should factor into the correct reply.

Select your favorite team, or favorite rival when completing this assignment.  My advice is to pick a team you want to work for.

The assignment and your response go beyond just the “official reply” as these can be quite short, direct, or general in nature.  We want you to consider some other elements when crafting your reply, and then think beyond what should happen next.   What are some corrective actions that your organization can take to remedy this issue?  Are there any ways to turn this into a positive?  Please note the rubric below that will help illustrate how your assignment will be graded.

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