EXTERNAL ANALYSIS & INTERNAL ANALYSIS

QUESTION 1: EXTERNAL ANALYSIS

Describe the firm’s external environment. Select at least one issue that is relevant to the general environment, at least one that is relevant to the industry environment, and at least one that is relevant to the competitive environment (e.g., strategic group).
Explain the importance of each issue and its impact the firm.

QUESTION 2: INTERNAL ANALYSIS

Describe the firm’s most critical resources and capabilities. Select at least one resource and at least one capability.
Identify the firm’s competitive advantages and potential disadvantages. Be sure to explain how or why the resources and capabilities constitute competitive advantages or disadvantages.

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