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How can a complete SWOT help a company succeed?

How can a complete SWOT help a company succeed?

How can a complete SWOT help a company succeed?

A SWOT analysis looks at an organization’s quality control procedures from the perspectives of its strengths, weaknesses, opportunities, and threats (Keegan & Green, 2020). SWOT is a list of internal and external aspects that often comes from a brainstorming gathering and projects a snapshot of the current situation the attendees are facing, according to Minksy (2021). SWOT is neither a diagnosis nor an analysis. SWOT is still a fantastic planning tool, though. When conducting a SWOT analysis, two groups may be divided into internal and external. Internal characteristics are the organization’s, whereas external characteristics are those of the immediate environment. Enumerating the strengths and opportunities beneficial in reaching the firm goals is part of the analysis.

On the other hand, the areas of weakness and dangers can make it more difficult for the organization to achieve its goals. Understanding these four elements of a thorough SWOT will increase a company’s success rate by allowing it to enhance its strengths and address identified weaknesses. Additionally, guarding against recognized dangers will lower risk and provide a high-level picture of the fluctuating markets. A full SWOT analysis will give a business a clear view of its situation and enable it to track development.


Keegan, W. J., & Green, M. C. (2020). Global marketing (10th ed.). Retrieved from (3), 672. https://doi-org.proxy-

Minsky, L., & Aron, D. (2021). Are You Doing the SWOT Analysis Backward? Harvard Business Review Digital Articles, 1–6.


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In 150 words or more, what information or detail is important to add to a SWOT analysis in general?

How can a complete SWOT help a company succeed?

How can a complete SWOT help a company succeed?

How can a complete SWOT help a company succeed? These thoughts should be qualitative and generic – not discussing/providing specific applications of how you may have gleaned competitive advantage (e.g., listing the SWOT components applicable to Hisco).

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