Integrated Marketing Communications And The Promotional Mix

McDonald’s is the contributor in the advertisement since they want to inform the audience about their company. Since the receiver is the group McDonald’s is trying to reach to increase its customer base, the receiver is the targeted audience. McDonald’s marketers are concerned about decoding and deciphering the commercial to avoid offending or upsetting potential customers while attempting to relate to their present customers.

Two siblings are trying to trade some of their food with each other in the commercial “The Sibling Trade Deal Meal,” but they can’t agree on any of their conditions.

The main takeaway from the advertisement is that you may have two of your favourites for just $6.00 without making any sacrifices. This is a terrific marketing tactic because most people can afford this lunch, which is inexpensive, convenient, and often full. Receivers respond to the sender by buying the meal, having the option to post reviews on various apps, or visiting the McDonald’s website and posting both a review of the food and a review of their experience.

Reference

YouTube. (2021, January 24). McDonald’s 2 for $6 – the Sibling Trade Deal Meal commercial 2021. YouTube. Retrieved September 12, 2021, from https://www.youtube.com/watch? v=1scCGaST1EM.

ORDER A PLAGIARISM-FREE PAPER HERE

We’ll write everything from scratch

Question

The communications process describes the interactions between a sender and a receiver of a message. Watch the video “The Communications Process and IMC.

Integrated Marketing Communications And The Promotional Mix

” Visit YouTube and find and watch a TV commercial for McDonald’s. Post the link to the commercial in your discussion. Analyze the commercial using the communications model. Who are the sender and receiver of the commercial? Why are marketers at McDonald’s concerned about the encoding and decoding of the commercial? What is the central message of the commercial? How do receivers provide feedback to the sender? In replies to peers, discuss whether you agree or disagree with their analysis of the commercial and explain why.

SUBMIT DQ RESPONSES

^{"Place your order now for a similar assignment and have exceptional work written by our team of experts, guaranteeing you A results."}

Our Service Charter

1. Professional & Expert Writers: Eminence Papers only hires the best. Our writers are specially selected and recruited, after which they undergo further training to perfect their skills for specialization purposes. Moreover, our writers are holders of masters and Ph.D. degrees. They have impressive academic records, besides being native English speakers.

2. Top Quality Papers: Our customers are always guaranteed of papers that exceed their expectations. All our writers have +5 years of experience. This implies that all papers are written by individuals who are experts in their fields. In addition, the quality team reviews all the papers before sending them to the customers.

3. Plagiarism-Free Papers: All papers provided by Eminence Papers are written from scratch. Appropriate referencing and citation of key information are followed. Plagiarism checkers are used by the Quality assurance team and our editors just to double-check that there are no instances of plagiarism.

4. Timely Delivery: Time wasted is equivalent to a failed dedication and commitment. Eminence Papers are known for the timely delivery of any pending customer orders. Customers are well informed of the progress of their papers to ensure they keep track of what the writer is providing before the final draft is sent for grading.

5. Affordable Prices: Our prices are fairly structured to fit in all groups. Any customer willing to place their assignments with us can do so at very affordable prices. In addition, our customers enjoy regular discounts and bonuses.

6. 24/7 Customer Support: At Eminence Papers, we have put in place a team of experts who answer all customer inquiries promptly. The best part is the ever-availability of the team. Customers can make inquiries anytime.