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Integrated Marketing Communications And The Promotional Mix

Integrated Marketing Communications And The Promotional Mix

Integrated Marketing Communications And The Promotional Mix

McDonald’s is the contributor in the advertisement since they want to inform the audience about their company. Since the receiver is the group McDonald’s is trying to reach to increase its customer base, the receiver is the targeted audience. McDonald’s marketers are concerned about decoding and deciphering the commercial to avoid offending or upsetting potential customers while attempting to relate to their present customers.

Two siblings are trying to trade some of their food with each other in the commercial “The Sibling Trade Deal Meal,” but they can’t agree on any of their conditions.

The main takeaway from the advertisement is that you may have two of your favourites for just $6.00 without making any sacrifices. This is a terrific marketing tactic because most people can afford this lunch, which is inexpensive, convenient, and often full. Receivers respond to the sender by buying the meal, having the option to post reviews on various apps, or visiting the McDonald’s website and posting both a review of the food and a review of their experience.


YouTube. (2021, January 24). McDonald’s 2 for $6 – the Sibling Trade Deal Meal commercial 2021. YouTube. Retrieved September 12, 2021, from v=1scCGaST1EM.


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The communications process describes the interactions between a sender and a receiver of a message. Watch the video “The Communications Process and IMC.

Integrated Marketing Communications And The Promotional Mix

Integrated Marketing Communications And The Promotional Mix

” Visit YouTube and find and watch a TV commercial for McDonald’s. Post the link to the commercial in your discussion.  Analyze the commercial using the communications model. Who are the sender and receiver of the commercial? Why are marketers at McDonald’s concerned about the encoding and decoding of the commercial? What is the central message of the commercial?  How do receivers provide feedback to the sender? In replies to peers, discuss whether you agree or disagree with their analysis of the commercial and explain why.


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