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Brand Success and Failure

Brand Success and Failure

Brand Success and Failure

The public has responded very favourably to the Apple iPod as a product. It is one of the goods that is being utilized the most in the world. In October 2001, the United States of America was still reeling from the devastating effects of the September 11 terrorist strikes. However, even in these conditions, the iPod was enthusiastically received. The explosion of the MP3 player market was one of the key causes of the success of the iPod. (2011, HubPages [HP]) Apple said in April 2007 that it had sold 100 million iPods and generated millions more through its online music store, iTunes. The Apple iPod has survived all of the economic downturns that have occurred over the past few years. (1995; Pitta & Prevel Katsanis) The music industry largely influenced the popularity of the Apple iPod, Apple’s music store iTunes, and the idea and technology of the MP3 player. Developing a cultural consciousness founded in the symbolism of contemporary music is one of the most important factors in the success of the Apple iPod. The urge to always have access to music is growing along with that cultural consciousness, which is why the Apple iPod was developed.

American Express Traveler’s Checks come to mind among the many failed products. The success of American Express Traveler’s Checks came when many travellers required the comfort and security of knowing that their money was secure and that they could access it at any time. This idea was effective because American Express promised a lot of clients that they could exchange traveller’s checks for local money wherever they went. But as the ATM and e-mail became more widely used, American Express Traveler’s checks began to fall out of favour. 2011 (BlogSpot) American Express Traveler’s checks are no longer necessary because of the technological revolution, for instance, why transfer, e-mail, and ATMs; as a result, I consider it a failing product/brand. (Reed, 2010)


BlogSpot (2011, May 8). Tired Brands: The Cream nightclub. Retrieved July 12, from

HubPages (2011, June 20). The Success of iPod and iCulture. Retrieved July 13, from

Pitta, D. A., & Prevel Katsanis, L. (1995, February 19). Understanding Brand Equity for Successful Brand Extension. Retrieved July 12, from

Reed, N. (2010, November 11). Wide Famous Brands Fail – They Came, They Sold, They Failed! Retrieved July 13, from


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Brand Success and Failure

Brand Success and Failure

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