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Developing a Business Strategy

Developing a Business Strategy

Developing a Business Strategy

Building distinct strategies is a bare minimum requirement to raise the likelihood of success. A business strategy is a written plan that outlines how a firm intends to accomplish its objectives. It includes several guidelines that describe how an organization achieves its objectives. Even if it may appear difficult, a business plan can be broken down into more manageable parts. When developing a well-thought-out, practical, and sensible business strategy, there are several things to consider. Identifying the location of the business is the first step. People frequently view themselves as where they wish they were rather than where they are (Aileron, 2011). To assess the company’s position, a SWOT analysis should be done. According to David et al. (2019), it also entails evaluating the internal and external environments. Understanding the marketplace, the competitive environment and organizational competencies are all aided by conducting internal and external audits for the business (Aileron, 2011). You may identify the priority concerns from this analysis—those that are so crucial to the enterprise’s overall health that they demand the complete and urgent attention of the whole management team—from paragraph 6 on. This is important because it gives the plan a focal point.

Knowing what is essential is the second crucial element. The long-term business strategy of its vision and mission statement is one aspect of this. This aids in identifying the business’s top priorities to provide them with the full and prompt attention they require (Aileron, 2011). Determining the business goals and objectives required to realize and solve the crucial business factors constitutes the third component. The business better understands how to accomplish these goals by concentrating on this. The fourth element consists of an ongoing evaluation of the company plan. The mission, vision, goals, and objectives may vary over time; it is crucial to remember that. The same holds for consumer values, the marketplace, and technical advancements. Therefore, regular assessments will help firms decide on the organization’s goals in the finest and most pertinent ways.

Emphasizing the incorrect things is one of the biggest blunders businesses make when creating their business plans. The client experience is an excellent illustration.

According to Paunovic (2017), just 63% of marketers use investment and strategy to assist in creating a better customer experience, even though 72% of firms rank improving the customer experience as a high priority. Almost every company globally thinks enhancing the customer experience is essential for success. The issue, though, is that just 40% of firms develop customer experience improvement strategies. With happy customers, the company will probably succeed. An organization’s vision and mission often outline where it hopes to go and focus on meeting consumer demands. Therefore, all businesses must concentrate on giving their customers a good experience. As a result, businesses focused on creating a pleasant customer experience should direct the organization to make decisions that benefit them and their relationship with the firm.


 Aileron. (2011, October 25). Five steps to a strategic plan. Forbes. Retrieved from:

Paunovic, G. (2017, December 6). The single strategy you need to fuel business growth right now.


David, F. R., Creek, S. A., & David, F. R. (2019). What is the Key to Effective SWOT Analysis, Including AQCD Factors?SAM Advanced Management Journal (07497075), 84(1), 25–35.


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Read Five Steps to a Strategic Plan, The Single Strategy You Need to Fuel Business Growth Right Now, and Aligning Brand Portfolio Strategy with Business Strategy.

Developing a Business Strategy

Developing a Business Strategy

In 150 words or more, what are three or four components of a well-thought-out, achievable, and reasonable business strategy? What mistakes do companies make when developing their strategies? These thoughts should be qualitative and generic – not discussing/ providing specific applications of how you may have gleaned competitive advantage (e.g., describing your business strategy).

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