An organization must develop strategies that build on internal strengths and continuously address internal shortcomings to achieve and maintain competitive advantage (David, David, David 2019). Companies achieve this by developing production models that rely less on raw materials, giving them a competitive advantage. The Circular Economy is the name given to this process. “What is a Circular Economy? | Ellen MacArthur Foundation”, 2020; “What is a Circular Economy? | Ellen MacArthur Foundation”). A circular economy is a holistic approach to economic development intended to reduce waste by continuously utilizing products and materials and regenerating natural resources.
Organizations frequently use shifting downstream as their primary strategy for achieving and maintaining competitive advantages. Consumer behavior is connected to the downstream activity. These initiatives are meant to lower client risks and costs (Dawar, 2020). The circular economy, which involves recycling garbage to boost company profitability, will further strengthen its competitive advantage.
Dawar, N. (2020). When Marketing Is Strategy. Retrieved 31 May 2020, from https://hbr.org/2013/12/when-marketing-is-strategy
David, F. R., David, F. R., & David, M. E. (2020). Strategic Management: Concepts and Cases, A Competitive Advantage Approach (17th ed.). Boston, MA: Pearson Education, Inc.
What is a Circular Economy? | Ellen MacArthur Foundation. (2020). Retrieved 29 May 2020, from https://www.ellenmacarthurfoundation.org/circular-economy/concept
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The primary means for gaining and sustaining competitive advantages for companies are shifting downstream. Is that also the case in a circular economy? Explain and discuss these statements.
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