Present the reasons that could explain an increase or decrease in gross profit margin. In your discussion, explain how a company could have a decreasing gross profit margin but an increasing operating profit margin. Give examples whenever possible to illustrate your point and reference credible sources as appropriate to support your statements.
Guided Response: Write a minimum of 300 words in your initial post. Use and cite the course textbook and at least two other credible resources to support your statements.
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