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ACC 699 PU Profitability & Growth Challenges by Sunflower Nutraceuticals Inc Case Study

ACC 699 PU Profitability & Growth Challenges by Sunflower Nutraceuticals Inc Case Study

Question Description

In unit 1, you acted as the CEO of Sunflower Nutraceuticals, a distributor of dietary supplements. In multiple phases over 10 simulated years, you considered investment opportunities in revenue and EBIT (earnings before interest and taxes) growth and cash flow improvements. The firm operates on thin margins with a constrained cash position and limited credit. You used the income statement, balance sheet, and statement of cash flows to analyze the effects of each opportunity on working capital. The goal was to choose opportunities that added the most value to the firm as well as balance the desire for growth while maintaining sufficient liquidity. Recall that acting as the CEO, you ran the simulation to evaluate various scenarios to increase revenue and cash flow. In this unit, you are to author an executive summary.

Refer to the attached document for assignment details and grading rubric. Also attached is a document with hints and suggestions for writing an executive summary.


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