In each of your responses you should summarize the main argument of each reading in 1-3 sentences. What is the author trying to convey? Then, react to each of the readings in 1-2 sentences. A reaction can be a disagreement, a comment, a connection to another reading, an example that relates to the reading, especially an example that pertains to any form of media. Why are the authors making these arguments? Do you think they are correct/incorrect? Why or why not? If you reference anything in the readings put your reference in quotes along with the authors name and the page e.g. (McLuhan 23). If you use any outside sources please use Chicago style for your citations: http://www.chicagomanualofstyle.org/tools_citationguide.html.
1)Williams, Raymond. Communication, Media, Mediation and Theory in
Keywords: A Vocabulary of Culture and Society (New York: Oxford University Press,
2) Read: McLuhan, Marshall. The Medium is the Message, in Understanding Media: The
Extensions of Man. The MIT Press, 1994 (7-21).
Lippman, Walter. The World Outside and the Pictures in Our Heads in Public Opinion. Transaction Publisher, 1992. (3-34).
3)Read: Ong, Walter J. Writing restructures consciousness in Orality and Literacy. Routledge. (2012). (77-114).
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