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Communication Media Mediation and Theory Summary

Communication Media Mediation and Theory Summary

Question Description

In each of your responses you should summarize the main argument of each reading in 1-3 sentences. What is the author trying to convey? Then, react to each of the readings in 1-2 sentences. A reaction can be a disagreement, a comment, a connection to another reading, an example that relates to the reading, especially an example that pertains to any form of media. Why are the authors making these arguments? Do you think they are correct/incorrect? Why or why not? If you reference anything in the readings put your reference in quotes along with the author’s name and the page e.g. (McLuhan 23). If you use any outside sources please use Chicago style for your citations:

1)Williams, Raymond. “Communication,” “Media,” “Mediation” and “Theory” in

Keywords: A Vocabulary of Culture and Society (New York: Oxford University Press,


2) Read: McLuhan, Marshall. “The Medium is the Message,” in Understanding Media: The

Extensions of Man. The MIT Press, 1994 (7-21).

Lippman, Walter. “The World Outside and the Pictures in Our Heads” in Public Opinion. Transaction Publisher, 1992. (3-34).

3)Read: Ong, Walter J. “Writing restructures consciousness” in Orality and Literacy. Routledge. (2012). (77-114).

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