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Essentials of Strategic Management Book Ch 1 & 2 Reports

Essentials of Strategic Management Book Ch 1 & 2 Reports

Question Description

TASK1A: Write a 1.5-page paper and include 3 peer-reviewed references

Topic: Chapter 1: Strategy, Business Models, and Competitive Advantage

Apply the learning outcomes for the mentioned topic in the textbook and apply them to your current professional career & an organization of your choice.In your example apply the concepts to a business organization that exhibits and demonstrates these concepts. Develop a summary of the organization’s strategy and how they use these concepts to compete.


Research a current event that is related to the above topic and use various internet resources to support your statements. Develop a summary and a PPT with 5 slides of information.

Include the following in your PPT:

  • State the learning outcome selected to address
  • A summary of the current event (bullet points on the slide & details in the Speaker Notes)
  • A brief statement about the relationship of the current event to the identified CLO(s)
  • State, as a manager, how would you apply what you have learned from your research to an organization.
  • Include an industry example demonstrating the application of your researched current event

TASK2A: Write a 6-page APA paper, 6 edition APA formatting. Include Abstract, Introduction, several paragraphs, Include Industry Examples Wherever Necessary, conclusion & References (Include 8-10 peer-reviewed references).

Topic: Chapter 2: Strategy Formulation, Execution, and Governance

Coca-Cola Company is considering you for an entry-level brand management position. You have been asked to prepare an analysis of the global and U.S. alternative beverage industry as part of the selection process. Please prepare a 3- 4 page report that includes a description of the industry’s strategically relevant macro-environmental components, evaluates competition in the industry, assesses drivers of change and industry dynamics and lists industry key success factors. The company’s management also asks that you propose the basic elements of a strategic action plan that will allow the company to improve its competitive position in the market for energy drinks, sports drinks, and alternative beverages.


Develop a summary of the above topic by utilizing a peer-reviewed article and present it in 1.5 pages. This should be different from the abstract that you provide for the above paper. Provide 3 peer-reviewed references in addition to support your findings.

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