Identify a company of your choice that has become an authority in its industry and address the following:
- Discuss the companys unique value proposition. An authority requires a unique value proposition as discussed in the textbook and throughout the lessons
- Discuss the companys vision. An authority requires the ability to tell stories of how a business product or service will impact on the peoples lives
- Discuss leadership. An authority requires innovative leadership to formulating and executing a good strategy that advances the companys growth, outperforms the competition, and impacts both local and global communities where the business operates
Pages 90 94 in your textbook can help you formulate your answer.
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