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Laney College Costco Wholesale Corporation and Consumer Market Discussion

Laney College Costco Wholesale Corporation and Consumer Market Discussion

Question Description

I’m working on a english project and need a sample draft to help me understand better.

Your overall final project will consist of creating a comprehensive marketing plan for a company of your choice. In this step, you will assess your company and look for areas they excel and areas where they are deficient within marketing. This should serve as the basis of your final marketing plan.

Paper: write a 3 page paper that discusses the following:

Part 1:Company Assessment: (approximately half your paper)

1. Who is there consumer market. Focus on who the overall market of consumers is.

2. Who is their current target market? Look at who they focus their products and advertising for. (example – a soda company may target everyone based on product offering, however their advertising is specifically middle-income millennials). Describe this target market thoroughly

?Demographic (age, income, gender etc…)

?Hobbies?

?Lifestyle?

?Geographic?

3. Why do you think they focus on this target market?

Part 2: Swot analysis (only do the opportunity for this part)

Create a SWOT for your company – 3-5 points per section.

?All points listed in SWOT should be written out so you can describe why each point you are making fall under a specific category. It is imperative that you support these claims with research and not just be opinion based.







o Why do you think they focus on this target market?SWOT Analysis: (approximately half your paper)?Create a SWOT for your company – 3-5 points per section. ?All points listed in your 4 square SWOT should be written out so you can describe why each point you are making fall under a specific category. It is imperative that you support these claims with research and not just be opinion based. ?Include your 4 square table of the SWOT as an appendix – it will not count towards your total page count.


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