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MKT 645 UMT Wk 3 Marketing Research in Consumer Behavior Research Paper

MKT 645 UMT Wk 3 Marketing Research in Consumer Behavior Research Paper

Question Description

I’m working on a marketing writing question and need support to help me study.

This week’s accomplishments:

  • This week’s assignments focus on CLOs 1, 2, 3, and 4.
  • Read Chapter 4, 12, 13, and 14 in the textbook.
  • Participate in Week 3’s Discussion Question.
  • Submit Week 3’s Project: Discussing Marketing Trends.
  • Submit Week 3’s Assignment.

Week 3’s Discussion Question

Review the most recent Green Book Research Industry Trends (GRIT) Report from the Green Book Bloghttps://www.greenbook.org/mr/ and other sources discussing trends influencing the vision you established during Weeks 1 and 2. After getting the gist of GRIT and relevant trends, produce a narrated five-slide presentation covering the following:

  • Slide 1. What trend-inspired skills are demanded of market researchers and why are they important? Which ones seem to fit into the creation of your vision/proposal?
  • Slide 2. Identify and discuss emerging approaches to market research. Which do you find the most interesting for your proposal? Personally? Why?
  • Slide 3. Identify and discuss a few trend-inspired challenges on the horizon of the marketing industry and your proposal.
  • Slide 4. Choose a challenge (from Slide 3) and transform it into an opportunity. How would you go about such a transformation and why?
  • Slide 5. Discuss how you intend to utilize what you learned from GRIT and this presentation to your research proposal.

Upload your presentation to YouTube, Vimeo, or another social media platform. Share your presentation’s URL to Week 3’s Discussion Question and Week 3 Project: Discussing Marketing Trends. Share your thoughts about your presentation and offer tips to help peers with their presentations.

To earn full credit, post an initial response of a minimum of 500 words that includes at least one APA citation and the associated reference and post a substantive response of a minimum of 200 words that includes at least one APA citation and the associated reference to at least two class members.

Trend Identification

Slide 1 successfully presented and justified the skills demanded of market researchers.

4points

Slide 1 successfully presented the skills demanded of market researchers.

3points

Slide 1 remained vague or noncommittal regarding the skills demanded of market researchers.

2points

Slide 1 failed to discuss the skills demanded of market researchers and opted for another discussion point.

1points

Incomprehensible or no submission.

0points

Personal Interest and Enthusiasm

Slide 2 acknowledges multiple approaches to market research and chooses one with enthusiasm and relevance to the proposal.

4points

Slide 2 acknowledges a few approaches to market research and chooses one with enthusiasm and weakly relates it to the proposal.

3points

Slide 2 acknowledges multiple approaches to market research and chooses one and fails to relate it to the proposal.

2points

Slide 2 indicates only a single approach with may (or may not) correspond to the proposal.

1points

Incomprehensible or no submission.

0points

Connectivity

The presentation deftly connects Week 3’s project to the proposal convincingly and thoughtfully.

4points

The presentation connects Week 3’s project to the proposal; however, the connection appears shallow.

3points

The connectivity of the presentation is vague, confusing, or requires an unacceptable inference by the audience.

2points

Connectivity is missing.

1points

Incomprehensible or no submission.

0points

Sentence Fluency

Easily read text demonstrating proper grammatical structure, syntax, and variation.

4points

Fairly easily read text demonstrating varied sentence structure and acceptable grammar.

3points

Difficult to read text demonstrating correctable grammatical, syntaxial, and variational errors.

2points

Very difficult to read text requiring significant editing.

1points

Incomprehensible or no submission.

0points

APA Formatting

The submission is free of APA formatting errors.

4points

There are one or two APA formatting errors.

3points

There are three to five APA formatting errors.

2points

There are several APA formatting errors.

1points

Incomprehensible or no submission.

0points

Week 3’s Project: Discussing Marketing Trends

Submit only your presentation’s URL to Week 3’s Project: Discussing Marketing Trends for grading.

This assignment will be graded using the below rubric. The instructor will select the appropriate level for each standard.

Week 3’s Assignment

Your goal is to submit a draft of the Market Research Technique, Existing Data Sources, and Sampling Strategy and Size segments for review. They should be drafted, placed into the MRP template, and submitted by the end of Week 3 to allow for feedback.

This assignment will be graded using the below rubric. The instructor will select the appropriate level for each standard.

Existing Data Sources

Provides an overview of existing sources of secondary data and justifies their inclusion into the proposal.

4points

Provides an overview of existing sources of secondary data and simply explains their inclusion into the proposal.

3points

Provides an overview of existing sources of secondary data and fails to justify or explain their inclusion into the proposal.

2points

Fails to include secondary data into the proposal.

1points

Incomprehensible or no submission.

0points

Processes and Strategies

Provides a rich description of the strategies and processes driving the proposal. Further, the strategies and processes enable the researcher to meet the objective.

4points

Provides a minimal description of the strategies and processes driving the proposal. Fails to completely justify the strategies and processes as enabling the researcher to meet the objective.

3points

Provides a confusing, poorly described, or incomplete description of the strategies and processes driving the proposal. Fails to completely justify the strategies and processes as enabling the researcher to meet the objective

2points

The described strategies and processes cannot enable the researcher to meet the objective. Significant revision is needed.

1points

Incomprehensible or no submission.

0points

Sampling Strategy

The sampling strategy is sufficient to collect enough qualitative data to meet the objective and remains congruent to the method/design.

4points

The sampling strategy may be sufficient to collect enough qualitative data to meet the objective and remains congruent to the method/design. Minor revisions are needed.

3points

It is unclear that the sampling strategy may be sufficient to collect enough qualitative data to meet the objective and remains congruent to the method/design. Significant revisions are needed.

2points

The sampling strategy is intrinsically flawed. Significant revisions are needed.

1points

Incomprehensible or no submission.

0points

Sentence Fluency

Easily read text demonstrating proper grammatical structure, syntax, and variation.

4points

Fairly easily read text demonstrating varied sentence structure and acceptable grammar.

3points

Difficult to read text demonstrating correctable grammatical, syntaxial, and variational errors.

2points

Very difficult to read text requiring significant editing.

1points

Incomprehensible or no submission.

0points

APA Formatting

The submission is free of APA formatting errors.

4points

There are one or two APA formatting errors.

3points

There are three to five APA formatting errors.

2points

There are several APA formatting errors.

1points

Incomprehensible or no submission.

0points


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