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Northern Virginia Community College Bargaining Power of Buyers & Suppliers Discussion

Northern Virginia Community College Bargaining Power of Buyers & Suppliers Discussion

Question Description

Participate in the Coke vs Pepsi Case Study Discussion

  • Cola Wars Assignment
  • Questions: Concentrate production and bottling are two key stages of the Carbonated Soft Drink (CSD) industry value chain.
    • Study groups focus your analysis on the concentrate production stage of the Carbonated Soft Drink (CSD) industry.
    • Then using Porter’s model of industry analysis, discuss:
        • Threat of new entry
        • Bargaining power of buyers
        • Bargaining power of supplies
        • Threat of substitutes
        • Rivalry within the industry
        • The influence of complementary product producers

      Note: In making your assessment of each of the 5 – Forces and of complements. Write a short paragraph describing each of the 5 Forces and the complementsUse a topic sentence to describe the condition of each of the forces – for example:Competition is very fierce and it is primarily price based. Then use data that supports the condition stated in the topic sentence – for example:

      • Price cuts are often used as a means of attracting customers
      • Competitors match price cuts

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