Participate in the Coke vs Pepsi Case Study Discussion
- Cola Wars Assignment
- Questions: Concentrate production and bottling are two key stages of the Carbonated Soft Drink (CSD) industry value chain.
- Study groups focus your analysis on the concentrate production stage of the Carbonated Soft Drink (CSD) industry.
- Then using Porter’s model of industry analysis, discuss:
- Threat of new entry
- Bargaining power of buyers
- Bargaining power of supplies
- Threat of substitutes
- Rivalry within the industry
- The influence of complementary product producers
Note: In making your assessment of each of the 5 – Forces and of complements. Write a short paragraph describing each of the 5 Forces and the complementsUse a topic sentence to describe the condition of each of the forces – for example:Competition is very fierce and it is primarily price based. Then use data that supports the condition stated in the topic sentence – for example:
- Price cuts are often used as a means of attracting customers
- Competitors match price cuts
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