W8 Assignment: Complete Case 14.1: The Creative Process at an Advertising Agency in Australia (pg. 563-568) and address the following directives:
- Carefully READ the entire CASE first, and review again the chapter(s) pertaining to the case(s). Take time to critically think about all of the aspects of the case(s).
- Write a brief Overview/Summary of the case in describing the nature and/or background information pertaining to the case. (Minimum 1/2 -1 page)
- In your opinion, what were some Critical Aspects in the case that were identified? What were some Critical Aspects that you perceived to be very vital? (Minimum 1 page)
- How were you able to make those Assessments of selecting the critical aspects or components for the case author/writer and for yourself? (Minimum 1 page)
- Identify and/or list some of the Outcomes, Solutions and/or Resolutions you extrapolated from the case. (Minimum 1 page)
- Write a Reflection on what you learned from the case pertaining to global leadership. (Minimum 1 page)
- Make sure your Paper Format is outlined with the above: (1) Cover Page Sectional Headings (2) Overview/Summary, (3) Questions and Answers, (4) Critical Aspects and/or Assessments, and (5) Reflection Page. Submit your case assignment(s) in the dropbox no later than the due date.
General Expectations for All Written Assignments:
1. Papers should follow current APA guidelines in terms of type, margins, and citations and address the following areas:
- The actual assignment topic should be addressed. The instructor should be consulted for additional information or clarity on assignment instructions.
- The assignment topic should be covered in sufficient detail and depth with scholarly sources to support claims.
- The content should reflect ample use of required readings and other course materials.
- The Case Study Analysis Rubric provides grading guidelines.
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