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Pasadena City College Coffee Market and Competitors Research Paper

Pasadena City College Coffee Market and Competitors Research Paper

Question Description

Task 1: Primary Research – Conduct a primary research survey of the class. Create five questions to ask the class about their coffee use. Examples include “do you drink coffee,” “how many cups per day/week,” “how much do you spend per day/week,” etc.

Task 2: Secondary Research About Coffee Market Overall – Research the size and scope of the coffee market in the United States or globally. Look for things such as total revenue for the coffee market and how that revenue breaks down between different categories (coffee shops, grocery store coffee, etc.). Look for current and expected growth rates, as well as other information, such as the amount of coffee consumed per capita, the largest coffee-growing countries, and the breakdown of sales for different types of beans. This type of information can be found by doing an online search.

Task 3: Secondary Research About Coffee Competitors – Research the identity and size of the largest coffee companies in the United States or globally. This will include companies with coffee stores (e.g., Starbucks) and other brands that sell coffee (e.g., Green Mountain).

Write a one-page summary based on these three tasks.

Focus Groups (4 points)

Visit each of the websites listed below. Each discusses the proper way to organize and conduct a focus group. After reviewing the material, write at least two paragraphs on the subject (focus groups). (Links to an external site.)

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