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Saudi Electronic University E Commerce Implementation for Salla Company Essay

Saudi Electronic University E Commerce Implementation for Salla Company Essay

Question Description

You work for a company as a digital marketing manager and you’ve been asked to prepare a comprehensive digital marketing campaign. The campaign will run for the duration of one year, starting January until December 2021.

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Important note:

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You can choose any company to work with as long as:

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  • It is a local company.
  • It is a startup that was established in the last (3 – 6) years, 2014 onwards.
  • It can belong to any industry sector.

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Requirements

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Part 1, around (500) words: Due week 6, on 27/2/2021. (Refer to the Textbook Chapters 2 & 3, and apply the following in the context of your company)

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  • Investigate the micro-environment as part of the situation analysis for your company.
  • Summaries the macro-environment variable your company needs to monitor when operating the digital marketing campaign. (two or three variables for each force are sufficient)
    • Technological forces.
    • Legal forces.
    • Economic forces.
    • Political forces.
    • Social forces.

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  • Competitors analysis
  • Suppliers and/or Digital Marketing intermediaries.
  • Customers’ persona.

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