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STEN 4980 University of Waterloo MABE Learning to Be a Multinational Case Study

STEN 4980 University of Waterloo MABE Learning to Be a Multinational Case Study

Question Description

This is a case report of 7 pages. It’s a group project and I am going to have more than one part but for now I am only focusing on the first part of the project which is the intro.

I am only doing background info and then the key issue. It should be very brief and explained well because the entire project is 7 pages.

Full case reports will be a maximum seven (7) pages (not including the title page). Format is single spaced with 1-inch margins in a 12-point font. Key highlights from the appendices, tables or graphs need to be identified and explained in the report text. Graphs and tables may be embedded in the report itself or in appendices, but the 7-page limit (excluding a title page) applies in all instances

This is the outline for the projectKey Issues (5%)

  • ((((Background info/ issue identification -Lujain)))))—> I am only doing this tiny part for now and it should be half a page with enough important info!!


Analysis (30%)

  • Internal analysis –
  • SWOT
  • VRIO
  • External analysis –
  • Porter’s five forces

Criteria & Options, Recommendations (25%)

  • Decision Criteria
  • Financial analysis
  • Alternatives
  • Recommendations

Implementation (20%)

  • Implementation and contingency plan


I will also attach a previous project just as an example.

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