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TECH 6031 Memorial University of Newfoundland Gateway Moving Beyond the Box Case Study

TECH 6031 Memorial University of Newfoundland Gateway Moving Beyond the Box Case Study

Question Description

Table of Contents

The table of contents page lays out the sections and subsections of the report and their corresponding page numbers. You may use as many subsections as you deem necessary to organize your report (an example is provided below under 2.0 Data Collection). The Table of Contents should clearly show the structural relationship between the various sections and subsections of the report. A reader looking for specific information should be able to locate the appropriate section easily from the table of contents. Please number the sections of your report using the decimal point numbering system as shown here and include page numbers:

Executive Summary ……………………………………………………..1

1.0 Introduction …………………………………………………………….2

2.0 Data Collection ……………………………………………………….3

2.1 First subheading ………………………………………………..3

2.1.1. First division in first subheading …………………..4

2.1.2. Second division in first subheading ………………5

2.2 Second subheading …………………………………………….6

3.0 Analysis ………………………………………………………………….7

4.0 Solution Development ………………………………………………10

5.0 Managerial Recommendations ………………………………….13

6.0 References …………………………………………………………….14

Appendix 1. 2016 Financial Statements for Gateway ………..16

Appendix 2. [Insert title here] ………………………………………..17

NOTE: Reference to all Appendices should appear in the Table of Contents.

3. Executive summary

Executive summary (1 page, single-spaced) is a high level summary of the whole case and should include the following:

  • Enough background information for the reader to understand the basics of the case background without having to read through the case (analogous to the abstract of a scientific report)
  • Indication of key issues (problems) identified
  • Some indication of analysis performed (e.g. Pros and Cons analysis, parameters compared, etc.)
  • Some indication of solutions considered
  • Clear managerial recommendations by the author (you) – these can be summarized directly from the “Managerial Recommendations” section of your report

4. Main Body of Report

The main body of report encompasses all the relevant analysis of the available literature in reference to the situation presented in the case study. Your report should include the sections indicated below. NOTE: You may use these headings as section titles in order to organize your report.

  • Problem Identification (Problem Definition or Problem Statement): This can be developed through the application of explanatory questions (Who, What, When, Why, etc.). This leads to the development of the argumentative approach of the case study. In this section give a short synopsis of the case study. This should be very general and state the key facts surrounding the case study that relate to the problem statement. Do not simply restate all of the information provided in the case study. This section does not contain any data analysis or statements of your opinions. You are just stating the facts as they are presented in the case study. State the problem in one clear and concise statement. The reader then knows what the problem statement is from the context you have provided. Then discuss why the problem exists in the next few paragraphs. The problem statement is the basis for the rest of your report so it must be clear and concise. Tips:
    1. Avoid conducting any analysis in this section.
    2. Keep it straight to the facts at hand. Do not make any assumptions or start any analysis. Keep the writing direct and avoid personal statements. This section is all about the facts.
    3. Do not bring in anything additional data or information that does not relate to the case study or course content.
  • Data Collection: Students must use this section of the report to gather all of the facts and eliminate guess work and opinions. You may refer to any of the data/exhibits provided in the case study or you may choose to summarize various bits and pieces of data from individual exhibits provided in the case study into a new table, figure, graph, chart, etc. Some students copy and paste some of the tables/graphs provided in the case and either place them in the main text of this section of their report, or include them as appendices to their report. Other students create brand new figures and tables from the data provided in the case, that highlight the information provided in the case (this is the information that they ultimately take into account when conducting their analysis and then subsequently use to make their managerial recommendations). Simply summarize and state the data in this section; you do not provide your interpretation of the data in this section. Do not read outside of the case to gather data; work only with the data that is presented in the case study.
  • Analysis: Analyze the factual information found in the data collection section of your report. This is where you now analyze the data that you collected and presented. What trends are you seeing? How are you going to use this data to make evidence-based management decisions? You can also draw upon course readings/materials in this section if it helps you analyze the data you presented and if it provides some context/reasoning related to the solutions you will propose in the next section of your report. Begin adding your interpretation of the data presented in the “Data Collection” section of the report here. Use relevant topics/tools from the course to further the understanding of the facts of the case. Students should conduct an analysis of the factual information provided in the case and the data collected/summarized. Students should provide evidence of the validity of their analysis.
  • Solution Development: One way to clearly identify possible solutions to the problem(s) identified is to first list out the alternatives clearly so the reader knows exactly what they are. Then discuss the pros and cons of each one. In the discussion you could reference sections of the course textbook or readings outside of the case study to support the pros and cons you have listed. You can organize the pros and cons in a table or provide them in point form. The key for this section is that one understands the strengths and weakness of each alternative and how it relates to the case study and course content.For example,

    Alternatives are:

    1. Develop a Strategic Plan
    2. Continue with Business as usual
    3. [INSERT INFO HERE]

    Pros and Cons of each alternativeAlternative 1: Develop a Strategic Plan:Pros:

    1. Aligns with the strategic vision of the company
    2. Cost effective
    3. Supports company’s current business theory

    Cons:

    1. Does not align with employee expectations..
    2. Has no strategic fit in the company (maybe quote porter reference here?)
    3. ?

    ……or you can summarize the information in a table as shown below:

    Alternative 1: Develop a Strategic Plan
    Pros Cons
    1. Aligns with the strategic vision of the company2. Cost effective 1. Does not align with employee expectations2. Has no strategic fit in the company (maybe quote porter reference here?)
    Alternative 2: Continue with Business as Usual
    Pros Cons
    1.2. 1.2.

    Tips for alternatives:

    • State clear alternatives that directly address the problem(s) and are realistic.
    • Keep them brief initially and make sure you state the pros and cons of each one clearly and concisely.
    • If students state something in theory such as, “Aligns with Porters’ Strategic Fit theory”, they are required to include the reference here and not repeat the theory itself. However, students should ensure the connection to the theory is properly explained and justified in their report.

    Comprehensive solutions to the problems identified should be outlined, justified, and explained through correct use of literature reviewed and factual analysis completed. Students may draw upon reference materials outside of the case study (e.g. course textbook, course readings, journal articles, etc.) to support solutions.

  • Findings and Managerial Recommendations: Logical and complete managerial recommendations should be provided, discussed and justified based on the solutions developed in the previous section. Be very specific when stating recommendations. Students should provide recommendations based on the solutions developed in previous section.
    • Discuss which of the alternatives you believe is the best one and why.
    • Explain the rationale behind your decision.
    • Remember this is an analysis; it is your take on the situation. It is not a paper that you are recounting. Keep it short and to the point. Imagine you are writing this for your boss, who is extremely busy and wants to understand the issues and how it can be resolved. Bosses do not have time to read long winded irrelevant explanations. They want the facts.
    • Avoid expressions such as, “We can now clearly see”, or “Let’s now look at the next section”. Keep it to the point and to the facts.
    • Also avoid words that attempt to express a fact such as, “it is critical that”, “there is a huge difference in the way…”. These phrases have little or no meaning in analysis. What is critical to you may not be to someone else. Keep it scientific (e.g. Drucker considers 100 employee as a large company and company x is considered a large company).
    • Keep it clear, concise, and to the point. Tables, lists and diagrams may be useful tools.
    • Read every sentence and paragraph and ask yourself: “Does this add value to my analysis?”; if not, do not include it.

NOTE: You may use these headings as section titles in order to organize your report.

5. References

Reference List:

Also called “Literature Cited” or “References Cited,” this is a list of only papers actually mentioned (cited) within the report (A “Bibliography,” on the other hand, refers to a list of all materials used to obtain background knowledge on a subject). Remember that all information within the report that is not your original work or ideas should be referenced (paraphrased or summarized–you should limit the number of direct quotations used).

NOTE: The reference list should be presented in alphabetical order.

In-text Citations:

All references included in the reference list should be referenced somewhere in the main body of the report using an appropriate in-text citation. Students should use APA style in-text citations.

6. Appendices (if any)

Items such as, tables, charts, diagrams, financial analyses, etc. used to support the content of the report should appear in an Appendix at the end of the report. Each Appendix should appear on a separate page, be individually labeled (e.g. Appendix 1 of Appendix A, Appendix 2 or Appendix B), and include a stand-alone/detailed title. Students should ensure that all appendices are referenced somewhere in the main body of the report. A reference to each Appendix, including the Appendix title, should appear in the Table of Contents (refer to section 2 above for an example).


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