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University New Hampshire Brunswick Corporation Market Segmentation Discussion

University New Hampshire Brunswick Corporation Market Segmentation Discussion

Question Description

A business analysis article section with no more than 2-3 paragraphs. We need to analyze Brunswick Corporation, a shipping company. I will provide you with some background information and examples later. Please finish after reading the background information in detail. Thank you

Socio-cultural Environment: This section of the paper is intended as an overview of the number and types of customers within the marketplace you identified in #2 above and the reasons customers purchase from the product category of interest. (NOTE: We will be looking at specific groups of consumers in the next part of the term project. However, as you review information about consumers for this portion, it would be helpful to you to note information that suggests certain customer groups or “segments.”) The topic of the socio-cultural environment should include such information as the following: (This section should be no more than 2 – 3 paragraphs in length.)

Why do customers purchase products within this industry?

What are the key demographics of consumers within this industry (i.e., male/female, age, income, education, marital status, family life cycle, and so on)?

What are the key lifestyle trends among consumers that are impacting, or likely to impact the industry?

What are the key social trends impacting, or likely to impact, the industry?

As you compile the information above, make notes relative to the opportunities and threats the socio-cultural environment may pose for your company and proposed product. This information will be needed in your SWOT analysis below.

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